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C. Gene Kirby

C. Gene Kirby

Gene Kirby is a Bates Consulting Expert and President of C. G. Kirby Partners, LLC, an independent management consulting firm focused on the financial services industry. He also serves as a Managing Partner of CE Solutions Group, a financial industry consulting firm focusing on new payment space technologies. Mr. Kirby has over 30 years of experience in the industry, having served in multiple roles across retail banking, commercial banking, marketing, and executive management. Prior to forming his consulting firm, Mr. Kirby was President of NewAlliance Bank in New Haven, CT, where he was responsible for all lines of business within the company. Prior to joining NewAlliance, he was with SunTrust Banks in Atlanta, GA, where he was Corporate Executive Vice President responsible for the retail line of business, the commercial line of business, consumer product management, call center operations and corporate marketing.

Mr. Kirby also has extensive experience in online banking and eCommerce strategies. During his career with SunTrust, he was the Director of eBusiness, where he managed the online strategy across all key business lines. He was responsible for Internet marketing, online product development and all website content. Prior to joining SunTrust, he served as the Senior Vice President of the Internet Development Group at Crestar Bank in Richmond, VA, where his team led the launch of Crestar’s initial online banking platform, positioning them as the 6th bank in the US to go live with online banking capabilities.

Mr. Kirby is a former Chairman of the Consumer Bankers Association, is active across the financial services industry and involved with multiple charitable and community organizations. He currently serves on the Advisory Boards of Kiran Analytics and eCredable, LLC and on the Board of Directors at BankSouth, a community bank headquartered in Greensboro GA.

Gene is a consultant and subject matter expert in these Practice Areas and Services:



Bates Group LLC, Consulting Expert, 2016 - Present
NewAlliance Bank, President, 2009-2011
SunTrust Bank, 1999 – 2009; Corporate EVP - Business Lines Executive, 2006-2009; Corporate EVP – Head of Retail Banking, 2002-2006; Executive Vice President / Director of eBusiness, 1999-2002
SunTrust Bank/Crestar Bank, 1982 – 1999; Executive Vice President / Regional Retail Executive – Crestar / SunTrust, 1997-1999; Senior Vice President / Internet Group Manager - Crestar Bank, 1996 - 1997; Senior Vice President / Retail Market Manager - Crestar Bank, 1995-1996; Senior Vice President / Commercial Team Leader - United VA Bank, 1992-1996; AVP/VP Commercial Loan Officer - United VA Bank, 1985-1992; Trainee, Assistant Manager, Branch Mgr. - First & Merchants / United VA Bank, 1982-1985


Master of Business Administration (MBA), Duke University Fuqua School of Business, Durham, NC
Bachelor of Science (BS), Finance, Virginia Tech, Blacksburg, VA


  • Chairman - Consumer Bankers Association
  • Speaker - BAI Retail Delivery Conference
  • Faculty Member - CBA Graduate School
  • Board Member - Vantis Life Insurance Company
  • Past Chairman - CBA Government Relations
  • Speaker - Ryan Beck Investors Conference

Contact Bates Group

Bates Group is with you every step of the way. Contact us today for more information on how our End-to-End Solutions can help your firm.