Advertising and New SEC Marketing Rule Implementation
In late 2020, the SEC finalized significant changes to rules and forms governing advertising and cash solicitations under the Investment Advisers Act (“IAA”). On December 22, 2020, the Commission issued the new final rule, which replaces both the prior Advertising Rule and Cash Solicitation Rule with a single, broad, “modernized” marketing rule. The new rule also amends investment adviser registration Form ADV and the books and records rule to reflect the related changes.
The deadline for mandatory compliance is November 4, 2022. The SEC stated that advisers may choose to comply with the new rule, but only “in its entirety,” at any time after the May 4, 2021 effective date SEC staff has reminded advisers that during this transition they should be reviewing, revising, and preparing to implement compliance procedures and policies to prevent potential violations of the new rule.
How Bates Compliance Can Help
Bates Compliance has formed a team to address investment adviser concern and support efforts to conform oversight, recordkeeping and disclosure requirements under the new rule. Our compliance team includes senior compliance staff and former regulators with expertise in the development of policies, procedures, supervisory and compliance processes, and best practices to enhance compliance and supervisory systems. We have also produced additional resources to help clients and firms understand and navigate implementation of the new rule.
The New SEC Investment Adviser Marketing Rule Training
Join Bates and Innova Learning as we present the SEC’s New Marketing Rule in a fun and interactive Mad Men-themed animated format. In our NASAA-approved course (administered on the Prometric platform), we walk you through the new Marketing Rule, pose questions to help you determine whether your advertising and marketing fall under the new rule or not, and provide examples of communications under the new rule.
Article - 02/21/23 - SEC 2023 Exam Priorities Comparison Chart and Summary
Article - 08/02/22 - The SEC Marketing Rule - What You Need to Know
Article - 12/21/21 - The SEC’s New Marketing Rule - Webinar Takeaways
On-Demand Webinar - 09/09/21 - Deconstructing the SEC’s New Marketing (and Solicitor) Rule
Alert - 04/05/21 - Update on New SEC Marketing Rule: It’s All or Nothing
Article - 01/08/21 - SEC Rewrites Rules on Investment Adviser Marketing
For more information on how Bates can support your firm's compliance efforts, please contact us or reach out to a member of our team: